👋 Hi There? I’ m Alexander Pierre Santos

I specialize in

Self-starter and successful history in Digital Marketing and Account Managing. My knowledge includes being Google Ads/Meta certified with proficient skills and experience in SEO optimization, SEM, lead generation, analytics reporting, social media content creation/advertising, email marketing, CMS, landing page optimization, and creative approaches to work. Out-of-the-box problem solver, capable of meeting deadlines under pressure. I am organized with great communication skills to match.

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SEM

• Built Google Ads campaigns utilizing proper account structure and best practices.

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SEM

• Built Google Ads campaigns utilizing proper account structure and best practices. • Audited existing Google Ads campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. • Optimized Landing Pages to improve Ad Quality Scores. • Conducted A/B Split Testing of Ad Copy, Landing Pages, and creative to increase CTR, lower CPC, and increase conversions. • Well versed in using Social Media Ad platforms such as Meta Ads manager, LinkedIn Ads (LinkedIn Sales Navigator), Twitter Ads, Hulu Ads, and TikTok Ads manager.

Software we use.
SEO

• Conducted many SEO Audits. • Used Analytic tools (such as Google Analytics) to assess visitor behavior and adjust Paid campaigns and Organic Search traffic.

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SEO

• Conducted many SEO Audits. • Used Analytic tools (such as Google Analytics) to assess visitor behavior and adjust Paid campaigns and Organic Search traffic. • Did competitive keyword research to determine rankability, find Long Tail Keywords, and new opportunities. • Optimized Meta Tags - more details created SEO optimized content checked keyword density with Yoast SEO and other tools. • Posted on High Domain Authority partner sites, advised clients on a landing page and funnel optimization, content creation, link-building strategies, and email marketing strategies.

Software we use.
Social Media

• Managed and built-up social media accounts for clients by implementing curated strategy techniques and using social media tools like Meta Business Suite stats to guide future content.

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Social Media

• Managed and built-up social media accounts for clients by implementing curated strategy techniques and using social media tools like Meta Business Suite stats to guide future content. • Worked on content creation, including brand messaging, copywriting, and content marketing. • Improved client social media platforms, resulting in increased long-term engagement and increased followers by the thousands.

Software we use.
My SERVICES

Come on, we will help you buIld your dream project.

04
Years of Experience

EDUCATION

Bowling Green, Ky
Interdisciplinary Studies of Business – BA (2014-2018)

Work experience & skill

  • Digital Marketing Specialist Philadelphia, PA October 2021 to Present

    • Implemented and monitored marketing campaigns across various digital channels, including websites, social media, advertising, and email marketing
    • Prepared reports of agency performance for staff and clients (monthly, quarterly, YOY, and agenda planning)
    • Managed CMS for client’s websites, regularly updating content, images, implementing SEO techniques, and graphics
    • Developed actionable plans for client’s social media accounts
    • Created content for clients for social media
    • Helped manage and execute traditional advertising campaigns

  • E-commerce Product Specialist Salechamps – Gallatin, TN July 2020 to July 2021

    • Optimized web presences and made updates to e-commerce stores (using Shopify, Amazon, and Sellerchamp)
    • Managed day to day operations of products and store accounts
    • Increased sales activity by trying new marketing methods
    • Curated list of prospective customers and implemented retargeting that converted into conversions.

  • Freelancing Work
    March 2019 to Present

    • Project management
    • Copywriting/content writing
    • Website building/CMS managing (WordPress, Squarespace, Wix)
    • SEO, SEM, Social Media Ads, Social Media management, content generation

  • Inventory Specialist
    DHL E-Commerce – Atlanta, GA March 2019 to December 2019

    • Organized and oversaw projects
    • Learned leadership qualities by collaborating with team to accomplish company goals
    • Analyzed database for problem solving

  • Search Engine Marketing
  • Search Engine Optimization
  • Pay Per Click
  • Email Marketing
  • Social Media Marketing
  • Traditional Media Buying

MY PORTFOLIO

Philadelphia Chinese Lantern Festival

Marketing Report
Tianyu

1st Quarter Report
NJVVMF Board Presentation

Presentation
PCLF 2023 Lanterns Are Here IG Reel

Testimonials

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Customers and interested parties engaged.

“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”

Jennifer Lutheran
CEO at pxdraft
Customers and interested parties engaged.

“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”

Jennifer Lutheran
CEO at pxdraft
Customers and interested parties engaged.

“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”

Jennifer Lutheran
CEO at pxdraft
Customers and interested parties engaged.

“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”

Jennifer Lutheran
CEO at pxdraft

Get in Touch
With Me

Feel free to reach out! I'm here to answer questions, discuss projects, or just chat. Contact me for inquiries, collaborations, or any other inquiries you may have.

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